DIGITAL BANNERS
When you work as a graphic designer, you get to bring ideas to life with creative visuals. To do it well, you need to know your colour theory, typography, and layout principles, and be handy with design software.There's nothing quite like the satisfaction of seeing your work out in the wild, especially when you've really nailed the brief or overcome some tricky challenges through sheer dedication and hard work. These are some of my favourite pieces from the past few years.
Digital banners, like email banners, Google ads, and affiliate banners, are really handy for boosting your business online. They’re those eye-catching ads you see on websites, in emails, and on social media that grab your attention. They use cool graphics and clear messages to show off what you’re selling. You can aim these ads at specific groups of people, so your message reaches exactly who you want it to. Using digital banners doesn’t just make you more visible; it also helps people remember your brand and can even boost your sales. They’re a simple but powerful part of any good marketing plan.
Whether you’re trying to explain tricky insurance types or break down a complicated process, infographics give you a clear and concise way to do it. They mix text and visuals to make the information super interesting and easy to grasp. It’s all about keeping your audience hooked and making sure they really get what you’re saying.
When you create engaging content like single creative posts, videos, slideshows, or stories, it helps boost your brand's visibility and strengthens customer relationships. Whether you're unveiling new products, offering behind-the-scenes glimpses, or providing valuable tips, social media keeps your audience engaged and informed. It's a dynamic platform where your business can thrive, attracting a loyal community who values what you have to offer.
My most recent and undoubtedly favourite large-scale creative print project has been the signage I designed for the Legends Golf Tour 2024.The background to this project is that Petsure proudly sponsored the event. To celebrate, spectators were encouraged to bring their dogs along to enjoy the tournament. This meant we needed specific signage, including rules and reminders about pet care and training, boards to promote our visiting pet behaviourist, and some brand awareness posters.
Here’s a sample of a small series of posters we had at the event, offering useful tips to dog owners for teaching their four-legged friends some helpful cues.
Each poster was thoughtfully designed to be both informative and visually appealing, ensuring that pet owners could quickly and comfortably grasp the key points of the posters while enjoying the design. We used a mix of Petsure's bold brand colours, playful illustrations and images of very good boys and girls!
Seeing my work displayed at such a big event is really exciting!
And it's made even better because Petsure has some great branding assets to work with. I love using illustrations to add personality to designs. I made sure each board had a touch of cheekiness to keep things cohesive.
The training boards were definitely the most enjoyable part for me. It challenged me to think about how to make them different from the others. While other boards were informative, these were educational, going deeper to really teach something. We kept the design and text simple to keep the focus on the main points without being too overwhelming.
